Project Marvel: How San Antonio’s Propositions A & B Could Shape the City’s Future

by Christopher Beal

 

Downtown San Antonio is on the brink of its next major transformation. With Propositions A and B on the ballot, Bexar County voters have the chance to decide whether to extend the existing visitor tax, funded by tourists, not residents, to support a new Spurs downtown arena and expanded rodeo facilities.

This isn’t just about basketball. It’s about building an ecosystem, housing, culture, entrepreneurship, and infrastructure, that fuels shared prosperity and drives property value growth across downtown and surrounding neighborhoods.

⚡ What Is Project Marvel San Antonio?

Project Marvel is a proposed sports, entertainment, and cultural district that would center around a new downtown arena for the San Antonio Spurs and upgraded event facilities on the East Side.

The initiative comes to a public vote in November 2025 through Propositions A and B, both funded by visitor taxes , not local property or sales taxes.

⚖️ The Propositions 

Both Proposition A and Proposition B aim to extend the county’s existing venue tax (generated from hotel stays and car rentals) , meaning tourists, not local residents, would fund these initiatives.

Proposition B: The Spurs Arena and Project Marvel

This is the headline proposal. Voting “yes” on Prop B would authorize Bexar County to redirect over $300 million in hotel and rental car tax revenue to help finance a new downtown arena for the five-time NBA champion San Antonio Spurs.

  • Estimated total project cost: $1.2 – $1.5 billion

  • Spurs franchise contribution: $500 million

  • Additional funding: From a project financing zone and tax increment reinvestment zone, affecting only properties inside those areas

  • Community benefits: The Spurs have pledged $75 million for local programs and will cover any construction cost overruns

Supporters,  including Spurs Managing Partner Peter J. Holt, argue that Project Marvel would create more than $1.4 billion in surrounding development, securing the team’s long-term home and breathing new life into downtown.

“It’s about pride in who we are as a city and belief in what San Antonio can become,” Holt said. “By harnessing tourist dollars and private investment, this plan will deliver a new downtown arena while expanding and upgrading the Frost Bank Center and Freeman Coliseum, with no new taxes for local residents.”

Proposition A: Revitalizing the East Side Coliseum Complex

Prop A would use the same revenue stream to renovate and expand the Frost Bank Center and Freeman Coliseum, creating a modernized East Side events campus that supports the San Antonio Stock Show & Rodeo and other year-round attractions.

Together, Props A and B form the backbone of Project Marvel, a multi-venue vision to keep San Antonio competitive for tourism, conventions, and professional sports well into the next century.

💬 Supporters vs. Opponents: Two Visions for San Antonio

Supporters Say:

  • The plan creates jobs, fuels tourism, and keeps Spurs revenue local.

  • It brings long-term economic investment with no new local taxes.

  • It secures San Antonio’s reputation as a major-league city.

  • Community-benefit funds ensure neighborhoods share in the upside.

Opponents Argue:

  • The city should prioritize infrastructure, housing, education, and healthcare instead.

  • They question whether the projected economic boosts will actually materialize.

  • Critics invoke history: when the Alamodome was built, residents were told it would attract an NFL team — “We’re still waiting,” wrote former COPS/Metro leaders Sonia Rodriguez and Beatrice Cortez in the San Antonio Current.

  • Mayor Gina Ortiz Jones has called for an independent impact study before moving forward.

The clash reveals deeper questions about how San Antonio grows,  and who benefits most from big-ticket developments.

🏗️ What Project Marvel Envisions

If both propositions pass, downtown San Antonio could undergo its most ambitious reinvention since Hemisfair ’68:

  • A new Spurs arena near the Hemisfair district, anchoring a $1.4 billion mixed-use zone

  • Restaurants, parks, shops, and music venues surrounding the arena

  • Upgraded rodeo and convention facilities at the Freeman Coliseum and Frost Bank Center

  • Thousands of temporary construction jobs and long-term hospitality positions

  • Expanded tourism infrastructure and public-transit improvements

Proponents describe Project Marvel as “a catalyst for pride and progress,” turning downtown into a 24/7 cultural and entertainment corridor.

💵 How the Funding Works

Bexar County’s venue tax combines a hotel occupancy tax (HOT) and a car rental tax. Currently, that revenue supports the AT&T Center’s debt, which will soon be paid off. Props A and B would simply extend the existing tax and redirect funds toward the new projects.

In 2023, visitors spent nearly $19 billion in San Antonio, a figure expected to rise sharply with new attractions and expanded convention capacity.

By relying on tourist-generated revenue, county officials argue, these projects can be built without raising property or sales taxes for local families.

🧩 The Broader Ballot

The arena measures aren’t the only items voters will see this fall.

Also on the ballot:

  • 17 Texas constitutional amendments, most dealing with taxation, school funding, and parental rights

  • Local school district bonds across the region

  • Municipal elections in Converse, Sandy Oaks, Schertz, and Windcrest

🗳️ How to Vote

Early Voting:
📅 October 20–31

Hours:

  • Mon Oct 20 – Fri Oct 24: 8 am – 6 pm

  • Sat Oct 25: 7 am – 7 pm

  • Sun Oct 26: 12 pm – 6 pm

  • Mon Oct 27 – Fri Oct 31: 7 am – 7 pm

Election Day:
🗓️ November 4 – 7 am to 7 pm

Registered Bexar County voters may vote at any polling site.
Find locations on the Bexar County Elections Department website.

Bring valid photo identification, such as:

  • Texas Driver’s License or Election ID Certificate (issued by DPS)

  • Texas Personal ID Card or Handgun License

  • U.S. Passport, Military ID, or Citizenship Certificate with photo

🕊️ The Bigger Picture

At its heart, this election isn’t just about construction budgets or tax zones,  it’s about San Antonio’s future identity.

Do we want to remain a regional city rooted in tradition, or evolve into a national destination blending history, innovation, and culture?

For some, Project Marvel is an investment in civic pride and progress. For others, it’s a reminder to put people before projects.

Either way, November 4 will mark a turning point, and the results will echo far beyond the court.

 

🗳️ Your Voice Shapes San Antonio’s Future
Whether you support or oppose Project Marvel, this vote defines what our city becomes next.
Make your plan to vote early (Oct 20–31) or on Election Day, Nov 4,  and be part of San Antonio’s next chapter.

📍 Learn more & Get Involved:

 

💬 Frequently Asked Questions 

Q: What is Project Marvel San Antonio?
A: A public-private initiative proposing a new Spurs arena and entertainment district downtown, funded through tourist venue tax revenues.

Q: What does Proposition B do?
A: Prop B redirects hotel and rental car tax funds to help finance the arena, with private investment and community benefit pledges from the Spurs.

Q: Does Project Marvel raise local taxes?
A: No. Both Props A and B extend existing taxes paid by tourists, not Bexar County residents.

Q: What is Proposition A for?
A: It modernizes the Frost Bank Center and Freeman Coliseum for the Stock Show & Rodeo and other year-round events.

Q: When is the San Antonio vote on Props A and B?
A: Early voting is Oct 20–31; Election Day is Nov 4, 2025.

 

Let’s Talk Strategy Before the Arena Boom

📞 (210) 882-8583
📧 gobealgroup@gmail.com
🌐 www.veteranrealestatesa.com

 

 

 

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